International property marketing in Italy

Selling a property in Italy to international buyers is not a standardised process. It requires experience, a local presence and a deep understanding of how people from other countries make decisions.

ItalicaHomes has specialised exclusively in Italian real estate since 1996. From the outset, we accompany our clients personally, view properties ourselves and do not work from a distance. Today, someone from our team is always present in Tuscany – not virtually, but on site.

This page is aimed at property owners and selected partners who want to market their property in a suitable, reputable and internationally oriented manner, rather than indiscriminately.

Who would benefit from working with us

Not every property is suitable for the international market – and not every sales request fits in with our way of working. This is precisely where our strength lies. Working with ItalicaHomes makes sense for owners of properties that are intended as holiday homes, retirement homes, long-term investments or special properties and appeal to a target group beyond the local market.

Just as important as the property itself is the attitude of the owners. We prefer to work with people who value realistic assessments, personalised service and structured, professional handling.

International buyers make different decisions.

Buying a property in Italy is a fundamental decision.  Some people want to invest, others are looking for a place to start a new chapter in their lives, and still others need time to get to know different regions and opportunities.

International buyers do not make their decisions based on property descriptions alone. Trust, explanation, language and support play a central role. This is exactly where our work comes in – with experience, listening skills and a keen sense of our clients' individual motivations.

Our service for international buyers – the foundation of our work

We have been assisting international buyers with purchasing property in Italy since 1996. We view properties in person, carefully check documents and accompany our clients through every step of the purchase process – from the initial consultation to the appointment with the notary.

We continue to support many of our clients beyond the purchase. This often involves renovations, restorations, rentals or management.  It is not uncommon for a brokerage to develop into a long-term collaboration – based on trust and reliability.

This experience forms the basis of our work with property owners.

After the purchase comes the relationship.

Our work does not end with the purchase agreement. Upon request, we continue to support our clients afterwards – with construction and renovation projects, dealing with authorities or organising their life on site. This ongoing support is crucial for many international buyers – and a key quality factor for owners when marketing their property.

What we deliberately do not do

We do not work with mass listings, anonymous advertisements or unrealistic price promises. We do not market properties that are not suitable for the international market, and we do not focus on quick deals at any price. Quality, suitability and integrity are our top priorities.

How we work together.

Working with ItalicaHomes follows a clear, transparent process:

-   Non-binding initial valuation of the property  
-   Review of documents and legal requirements  
-   Targeted international approach to suitable buyers  
-   Support during negotiations  
-    Assistance with the notary appointment  
-    Personal contact person even after the sale is complete

This structured process creates security and predictability – for owners and buyers alike.

Transparency on costs

The estate agent's commission is 3% of the effective purchase price plus 22% VAT. Despite the high level of effort involved in providing personal support and on-site presence, our terms and conditions are no different from those of regional providers.

Who we are

ItalicaHomes is a family business – founded and run by mother and son. What began almost three decades ago with a personal love for Italy has now grown into a network of experience, trust and cultural proximity. We live and work in Germany and Italy – bilingual, rooted in both countries and with a genuine understanding of both sides. This connection shapes the way we work: calm, discreet and developed over many years.

Cooperation with selected partners

In addition to owners, we also work with selected partners who share our approach.  Quality, reliability and long-term thinking are our priorities – not volume or quick deals.

Invitation to a no-obligation initial assessment

You don't sell a property in Italy every day – and certainly not under time pressure. Often, it is only during a calm conversation that it becomes clear whether working together makes sense and what really matters. If you feel that your property deserves a special story, we will be happy to tell it together – with experience, sensitivity and a clear plan.

Contact

ItalicaHomes / Italica e.K.  
📧 [email protected]   

Please briefly describe:

•   The type and location of the property  
•   Your time frame  
•   And what is particularly important to you in the sales process

We will get back to you personally.

Personal. Confidential. No sales pressure.